Stay away from popular Tech stocks Online advertising's total addressable market may be smaller than investors think, and accordingly Facebook and Google may be closer to saturating it. And the purpose for which online ads are most effective--targeted "direct response" advertising--is particularly attractive to local businesses and niche vendors that want to reach a specific audience. Many of these small businesses have suffered immensely during the COVID-19 epidemic, and some are likely to close permanently.
Weekend Readings-21 Aug'20 : Edition 3
Weekend Readings-21 Aug'20 : Edition 3
Weekend Readings-21 Aug'20 : Edition 3
Stay away from popular Tech stocks Online advertising's total addressable market may be smaller than investors think, and accordingly Facebook and Google may be closer to saturating it. And the purpose for which online ads are most effective--targeted "direct response" advertising--is particularly attractive to local businesses and niche vendors that want to reach a specific audience. Many of these small businesses have suffered immensely during the COVID-19 epidemic, and some are likely to close permanently.