Weekend Readings-21 Aug'20 : Edition 3
Online advertising's total addressable market may be smaller than investors think, and accordingly Facebook and Google may be closer to saturating it. And the purpose for which online ads are most effective--targeted "direct response" advertising--is particularly attractive to local businesses and niche vendors that want to reach a specific audience. Many of these small businesses have suffered immensely during the COVID-19 epidemic, and some are likely to close permanently.
Many rich people aren’t wealthy, Mr. Housel argues, because they feel the need to spend a lot of money to show others how rich they are. He defines the optimal savings level as “the gap between your ego and your income.” Wealth consists in caring less about what others think about you and more about using your money to control how you spend your time.
The program’s end-to-end digital approach, with transparency hardwired into its design, offers lessons about how to leverage personal identification systems. By combining phones, Internet connectivity, and national IDs, a digital, demand-based social-protection system can be created to enable those in distress to seek support during crises. And it demonstrates how cash transfer programs can be deployed to counter the adverse socioeconomic consequences of external shocks, such as COVID-19.
One thing you knew was that Dhoni wasn't changing his style. He was taking it as deep as he could. No risks in the middle overs. No changing the way he batted. He trusted his game. Too proud to take a risk early. He just needed to reduce it to another one on one. Not Dhoni against the sun. Not Dhoni against a whole attack. But Dhoni against the last bowler standing.
बातों के मतलब ज़रूरी नहीं हों लफ्ज़ या लब ज़रूरी नहीं
आँखों ही आँखों में एक-दूसरे के हम आओ ना सपने सलोने सुनें