Why does Microsoft want Tik Tok? TikTok could help correct a Microsoft blindspot and even influence how other software and services are developed inside the company. Microsoft has all the data it needs on business usage of software, but it hasn’t been successful with pure consumer services in recent years, which has left the company with a gap of insight into consumer behaviors.
Weekend Readings - 7 Aug'20 : Edition 1
Weekend Readings - 7 Aug'20 : Edition 1
Weekend Readings - 7 Aug'20 : Edition 1
Why does Microsoft want Tik Tok? TikTok could help correct a Microsoft blindspot and even influence how other software and services are developed inside the company. Microsoft has all the data it needs on business usage of software, but it hasn’t been successful with pure consumer services in recent years, which has left the company with a gap of insight into consumer behaviors.